One of the most difficult things to do is to explain search engine marketing to an audience that isn't very technically savvy. There is a certain level of fundamental information that needs to be shared, so that the benefits of search engine marketing can be understand. After all, if one doesn't understand a process then it is impossible to understand why it is so vitally important and necessary.
At Optimized, we have started to compile a directory of resources that will help to educate our future clients. We want this information to be a helpful resource tool in answering questions and debunking common search engine marketing myths.
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