After talking about digital marketing with as many people as we have, we started to notice that a lot of people had many of the same digital marketing related questions. In an effort to try to save you time and also to help you educate yourself on the digital marketing process, we've assembled this list of frequently asked questions and answers to those questions.
We've also take the time to try to sort this information. General digital marketing questions can be found toward the top. Questions pertaining to a specific aspect of digital marketing services can be found under the appropriate section. If there is anything that we left off the list and you still have a question regarding digital marketing services, please do not hesitate to reach out to one of our digital marketing specialists. They are knowledgeable and can probably simplify this process for you.
Why Should I choose an Agency v. doing it Myself
Experience, knowledge, and a proven track record of results are just a few of the reasons why an agency is a better option that trying to implement digital marketing efforts on your own. The amount of time and money that you will save, when working with a professional digital marketing agency, are also great reasons to choose to have your digital marketing services provided by an agency.
How is Digital Marketing Different than ‘Traditional’ Marketing
First, digital marketing is superior to traditional marketing efforts because an industry average of 14.7% of leads convert to sales in digital marketing, compared to only an average of 1.7% of leads converting to sales with traditional marketing efforts. Tracking user data is also far superior in digital marketing, which allows for continuous refinement of a digital marketing strategy.
How can I Outrank My Competitors
There are many tools that we have at our disposal to learn more about your competitors and their digital marketing strategies. We can use this market research to start to level the playing field and negate any advantages that they may have in the digital marketing landscape. Our digital marketing experts also begin to build completive advantages for your digital marketing campaign, which will ultimately begin to set your organization apart and get your business noticed.
Can I Even Afford an Agency like Optimized
Yes. At Optimized, we try to work with any budget. In fact, we have no rate card. We work with you to put together a completely customized digital marketing package that will achieve the best return on investment for your budget. The way we see it, if we are able to help you achieve higher sales, through the power of digital marketing, then you will be able to continue to invest in and grow your digital marketing strategy. We aren’t providing one-off, turn and burn, digital marketing services. At Optimized we are building long-term relationships with our clients and helping them to achieve continuous growth.
What Types of Business Do You Work With
We work with all different types of businesses. Our experience transcends many different vertical markets, as well as diverse product styles and service offerings. We work directly with your business to define a realistic strategy for translating your mission into your digital voice. Most businesses would benefit from a strong digital marketing strategy and we work closely with broad types of businesses to achieve exactly that.
Do You Outsource Work
The simple fact is that we are really good at what we do, so if we were to outsource our work then the quality would suffer. We provide each and every one of our digital marketing services in house. This also allows us to have a closer level of communication with your company and to achieve the desired / envisioned outcome.
If We Stop Working Together, Do You Take it Back
You are paying for the digital marketing services that we are providing for you. Whether it is designing a website, performing organic search engine optimization to an existing website or anything else... the end result of those services belong to you. I mean, you paid the money, so why wouldn't it belong to you?
How Long Does it Take to See Results
This is tricky to say because each of our clients never have the same situations. Generally speaking, search engine optimization takes about 8 to 12 weeks to truly start to settle into it's new rankings. This is primarily because it takes Google that amount of time to process, index and make sense of the new changes that were made to the website. The size of each digital marketing project will also dictate the time to complete services.
What Locations Do We Work With
Since digital marketing is, by nature, not limited by brick and mortar we are able to provide digital marketing services to nearly anyone. We currently provide one or more forms of digital marketing services to clients literally sprinkled across the nation. However, if we are already working with your competitor, sorry we will not currently be able to work with you. We are exclusive and loyal to our clients in their immediate areas.
Can You Provide References
We can provide examples of our own ranking results (which you can also find on our search engine optimization services page), but as a loyalty to our existing clients we do not share their results. We feel it is proprietary. We will share website examples that we have designed and developed, as that is available to anyone to see. If there is particular information you would like to see, simply ask. We will do whatever we can to help.
Do You Work With Other Digital Marketing Agencies
From time to time we will work with other digital marketing agencies. Sometimes this is because a client has hired a couple agencies to expedite an implementation. Other times, agencies contact us and ask if we can work together on one of their projects. Whatever the reason, we always try to help.
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